About the
Project
Spring Mountain Motor Resort & Country Club is a private motorsports resort and driving school built around high-performance driving, racing culture, and premium lifestyle experiences. Over multiple years, I supported Spring Mountain’s brand identity through the design and execution of a wide range of branded assets.
The work spanned graphic t-shirts, race car wraps, racing suit graphics, custom apparel for the driving school, and a full assortment of retail products including apparel, headwear, posters, wall art, and accessories. Each piece was designed to align with Spring Mountain’s performance-driven identity while remaining adaptable across different use cases—from the track to the retail environment.
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ClientSpring Mountain
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Year2018-26
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RoleGraphic Artist
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Website
A long-term brand identity system executed consistently across vehicles, apparel, environments, and retail products.