Realtree APX by Independent Trading Co. was a multi-channel campaign launch spanning email, social, blog content, and ecommerce. I helped create and align the marketing assets that introduced the collection across three styles and supported the rollout across Independent’s retail and wholesale platforms.
Approach
The goal of the campaign was to create a launch experience that felt premium, outdoors-driven, and consistent across every customer touchpoint. Rather than relying on a single hero asset, the rollout needed to support awareness, product education, and shopping behavior at the same time.
I focused on building a visual system that could translate across formats, from email and social to landing pages and product placements. The campaign had to work as both a brand story and a sales tool, giving Independent a clear way to present the collection while reinforcing the strength of the Realtree APX partnership.
Info
-
ClientIndependent Trading Co.
-
Year2026
-
RoleMarketing Design / Art Direction
-
Website
-
Blog
Contribution
My work included the email blast, Instagram feed posts and stories, blog support, a dedicated landing page, homepage feature placement, and product integration across Independent’s retail and wholesale sites. I also helped bring the campaign together visually so the messaging and creative direction stayed aligned from the first announcement to the ecommerce experience.
The assets were designed to present the collection in a clean, elevated way while making it easy for customers to understand the new styles. The campaign supported the launch of the IND4000 10 oz. heavyweight pullover hood, the PRM180LST premium long sleeve T-shirt, and the PRM180PT premium T-shirt.
The Result
The campaign created a unified launch across paid, owned, and ecommerce channels, helping present the Realtree APX collection as a complete product story rather than a single product drop. Independent was able to feature the launch across its website and social channels while giving customers a clear path from awareness to product discovery.
By combining campaign creative, product education, and ecommerce placement, the launch gave the collection a stronger presence and a more polished retail presentation. The result was a launch that felt consistent, intentional, and ready for both wholesale buyers and direct customers.
