Independent Trading Co. needed a distinctive camouflage pattern that could feel ownable, repeat cleanly across wholesale apparel blanks, and support multiple product categories.
Approach
The pattern was built using natural materials gathered around Independent Trading's corporate office and organic texture, balancing graphic distinctiveness with repeatability at apparel scale.
Info
-
ClientIndependent Trading Co.
-
Year2025
-
RoleArt Direction / Design
-
Website
Contribution
Michael led art direction and pattern design, shaping the visual system for use across fleece, t-shirts, headwear, and customer-facing sales imagery.
The Result
The pattern sold through multiple restocks across multiple core styles, with future inventory pre-booked by wholesale customers.
Product Design & Development