Hooters

Hooters is an established global brand with a highly recognizable identity across hospitality, apparel, and retail. For one of their locations, I designed custom apparel and graphics for screen print and embroidery embellishment, along with select retail items.

In addition to in-store product designs, I have created designs for this location’s annual retail catalog over the past four years, supporting seasonal product launches and maintaining visual consistency year over year. The work focused on on-brand execution that translated reliably across garments, embellishment methods, and printed sales materials.

Maintain Hooters’ established brand identity while introducing fresh, location-specific designs that are current, wearable, and commercially viable. With full creative control, the goal was to push new graphic concepts and apparel ideas while staying firmly within franchise brand guidelines and production requirements.

Consistent, on-brand apparel and retail designs delivered across multiple seasons, production methods, and formats. The work supported in-store retail, annual catalog launches, and ongoing product refreshes, maintaining brand continuity while adding a fresh, playful edge.